View Eric Methot's profile
Wednesday
30Jan
Zag
January 30, 2008 at 19:54 
The next book in my recently arrived pile of books: Zag. A book on branding that I've decided to buy after having read Brand Simple, which I liked very much. Actually, this is a short book and as far as I can tell it's in the same vein as Blue Ocean Strategy, which I also liked quite a lot.
Update on February 1, 2008 at 18:16 by
Eric Methot
Eric Methot
This was a fast read but entertaining and worth while. To me the book can be summarized as follows but please read my little review if your interested.
Zag = Essence(Blue Ocean Strategy) + Dash(Brand Simple).
Reader Comments